The current world witnesses a long list of brands and companies competing against one another. Though all of these corporations put in their best to win the race very few of them have been successful in fulfilling their goals. They have set plans and certain unique tactics of pleasing their customers thus leading them to high scale profits and sky touching brand value. Without wasting our time let us go through the given article to note the names that have been regarded as the top 10 brands in the world, 2012.
List of Top 10 Brands of 2012
|Brand Name||Brand Value ($ Million)|
Top Ten Brands in the World 2012
Want to know how valuable the top ten brands in the world, 2012 are? Browse through the write up and enhance your knowledge.
1. Coca Cola
Coca Cola is one of the most widely accepted and well known brands in the world. Produced by the Coca Cola Company of Atlanta, it is a carbonated soft drink that is sold out across 250 countries. It was introduced in the 19th Century by John Pemberton and in today’s date it has a brand value of $77,839 million. It has been reported that the company has succeeded in keeping the brand fresh along with maintaining a powerful sense of nostalgia, uniting several generations of Coca Cola fans. Based on Interbrand’s best global brand 2011, Coca-Cola was the world’s most valuable brand.
Second in the list of top 10 brands in the world, 2012 is the American multinational corporation, Apple Inc. The $76,568 million brand designs and sells consumer electronics, computer software and personal computers. This company was established on 1st April, 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne. According to Fortune magazine it is the most admired company in the United States in 2008, and in the world from 2008 to 2012.
International Business Machines Corporation or simply IBM is a multinational technology and consulting corporation from America. The company was founded in 1911 and is an expert manufacturer who sells computer hardware and software along with infrastructure, hosting and consulting services. Currently it has a brand value of $75,532 million and is regarded as one of the world’s most innovative and sustainable brands. According to Fortune magazine, 2012 it is the second largest US firm in terms of number of employees, the fourth largest in regards to market capitalization, the ninth most profitable and the nineteenth largest in terms of revenue.
Larry Page and Sergey Brin started Google in January 1996 as a research project which many innovative each passing year has evolved as a successful business. The American multinational corporation has been estimated to run over one million servers in data centres on the world and process over one billion search requests. No doubt it has a brand value of $69,726 million. The company provides Internet-related products and services along with offers of productivity software.
With headquarters in Redmond, Washington Microsoft has gained popularity as a manufacturer and supporter of a wide range of computer related products and services. As of 2012, Microsoft is market dominant in both the PC operating system and office suite market with a brand value of $57,853 million. With the launch of Microsoft Surface tablet computer in 2012 June it has for the first time entered the PC vendor market.
6. General Electric
Operating through four segments: Energy, Technology Infrastructure, Capital Finance and Consumer and Industry, General Electric (GE) is a multinational conglomerate corporation of American origin. In 2011 it ranked among the Fortune 500 as the 6th largest firm in United States by gross revenue and in 2012 it has earned the reputation as one among the top 10 brands in the world along with a brand value of $43,682 million. General electric is also the 15th most admired and 19th most innovative company.
Serving around 68 million customers regularly across 119 countries, McDonald’s is the largest chain of hamburger fast food restaurant. Te brand was started by brothers Richard and Maurice McDonald in 1940 with principles of modern day fast food restaurant. It is headquartered in United States and gathers revenues from the rent, royalties and fees paid by the franchisees, as well as sales in company-operated restaurants. Presently it has a brand value of $40,062 million due to its outstanding brand administration, noteworthy global presence, leadership quality and esteemed approach towards customers.
The inventor of the X86 series of microprocessors, Intel is the eighth brand in the list of top ten brands of the world, 2012 as well as the world’s largest and highest valued semiconductor chip maker. This American multinational corporation was established on 18th July, 1968 with its head office at Santa Clara, California. $39,385 million is the ongoing value of the brand that introduced a 3-D transistor to improve performance and energy efficiency, lately.
With $32,893 million as brand value, Samsung is a South Korean company which offers services in advertising, construction, entertainment, finance, hospitality, information and communication technology, medical and retail. The company has a influential sway on South Korea’s economic development, politics, media and culture. Samsung is the current sponsor of the English Premier League football club, Chelsea Football Club along with being a worldwide Olympic partner since the 1998 Nagano Winter Olympics.
Employing around 300,734 people worldwide Toyota is a Japanese Automobile Company which was honoured as the largest automobile manufacturer in 2010. In July 2012 the company reported that it had manufactured its 200 millionth vehicle and accounts for a brand value of $30,280 million. It was founded by Kiichiro Toyoda in 1937 and works with five principles – Challenge, improvement, go and see, respect and team work.