Top 10 Most Valuable Sports Brands of 2012

With the increase in popularity of various sports, various brands related to sports events, products and accessories are growing up in the world market. Based on quality, durability, broadcasting etc. few names has really done a good job in the world market. Let us have a quick look through the list below to know which names are counted in the list of top ten most valuable sports brands.

List of Top 10 Most Valuable Sports Brands

Rank Brand Total Value ($)
1 Nike 15 billion
2 ESPN 11 billion
3 Adidas 5.0 billion
4 Sky Sports 3.0 billion
5 Gatorade 2.5 billion
6 Reebok 1.5 billion
7 Under Armour 1.0 billion
8 EA Sports 625 million
9 YES Network 600 million
10 MSG 500 million

Top Ten Most Valuable Sports Brands of 2012

1. Nike
Based in United States, Nike is a foremost public supplier of clothing, footwear, sportswear, and sports equipment. On 25th January, 1964 Bill Boerman and Phil Knight founded the company as Blue Ribbon Sports which later on in 1978 became Nike, officially. It has been named after “Nike”, the Greek Goddess of victory and in real note today, Nike is the most valuable sports brands with a worth of $15,000,000,000.

With a 40% growth in the last 4 years, ESPN has a current value of $11,500,000,000. It is an American global cable television network which focuses on all sports related programs. It was founded by Bill Rasmussen, his son and Ed Eagan and was made live on 7th September, 1979.

3. Adidas
The German company Adidas is popular for sports items such as bags, shirts, watches, eye wear, footwear and some other clothing. It was founded in 1948 by Adolf Dassler, headquartered in herzogenaurach and is valued at $5,000,000,000.

4. Sky Sports
Valued at $3,000,000,000 Sky Sports is a television channels operated by the UK and Ireland’s main satellite pay TV Company, British Sky Broadcasting. It has played a major role in the increased commercialization of British sport since 1990 and is best known for its Premier League football coverage.

5. Gatorade
Currently manufactured by PepsiCo and well distributed in around 80 countries, Gatorade is a brand of sports-themed food and beverage products. In United States alone, it is responsible for around 75% market share in soft drink category and has a high value of $2,500,000,000.

6. Reebok
Though it is a subsidiary of Adidas since 2005, it has managed a position among the top ten most valuable sports brands with an ongoing worth of $1,500,000,000. Reebok has a global name for producing top class athletic shoes, apparel and accessories.

7. Under Armour
Focusing on high tech sportswear for professional athletes, Under Armour is an American company founded in 1996 by Kevin Plank. It was honored with 2008 Billie Award for breakthroughs and innovations and today its value is $1,000,000,000.

8. EA Sports
The eighth most valuable sports brand is EA Sports which is a brand of Electronic Arts producing sports video games. Most EA Sports games are distinguished by year and the current value of the brand is $625,000,000.

9. YES Network
Yankees Entertainment and Sports Network or better known as YES Network New York City based regional cable television channel which broadcasts various sports events specifically New York Yankees Baseball games. $600,000,000 is the present value of the brand whose debut year was 2002.

10. MSG
MSG Network or simply MSG is a regional cable television and radio network focused on New York City Sports teams. Launched in 1969, the network has won several New York Ammy awards and is worth at $500,000,000.

One thought on “Top 10 Most Valuable Sports Brands of 2012

  1. Guest

    Astonishing to know Nike generates almost 10 times more than Reebok. I
    must say after reading this Nike is an actual brand leader.
    good stuff to read!


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